If you are looking to sell property then it is a good idea to make sure you promote it as much as possible. One of the most effective ways is by distributing real estate flyers. However in order to do this effectively you need to make sure you have the best possible design.
The key thing to any flyer is to consider who the target audience is. In this case it is whoever is likely to be interested in a property. For example if you are looking to sell a condominium in the city centre then the people you would want to target are single people or commuters who are looking to travel the shortest distance.
In this context the features you would emphasize would be the closeness and the simplicity of living. If you are looking to commute it is likely that you would not want to have too much to clean up. Therefore you would emphasize how the size of this kind of property would make it easier to maintain.
You would then include a high quality photograph underneath. Underneath that you would then write a bit about the features of the house, such as the amount of bedrooms, what facilities are available and how close it is to local amenities. This should be done with a specific target audience in mind in order to maximize your chances of a sale.
The design itself should be as clear as possible. Generally you should use as little text as possible. The information should be short and to the point, offering customers the details that they need to know without adding any extra information that may not be necessary.
When describing a property it is important to get the right balance. While you want to be as positive as possible you should not make any false or exaggerated claims. People interested in a property will view it so you should be aware of this. Equally you should not use any language that is negative or suggests that a place may not be suitable for your target audience.
One thing you should also be aware of is proof reading. Always check your advert as thoroughly as possible for typos, stretched photographs and so forth. If you are unsure you should see if the design company offers a proof reading service or you should contact a friend or trusted work colleague to look at them before you order.
As well as the design of your real estate flyers you should also consider how you want to distribute them. Community events are often a good way of meeting people in the local area as well as business events. Meeting in person often adds a human element. However if time is a factor and you want to reach as many people as possible then you may want to consider using a distribution service. With a sensible approach you will get that sale.
Dave is a real estate professional who specializes in real estate mobile marketing.
